From startup chaos to enterprise bureaucracy, I've spent my career turning user frustrations into delightful experiences. I've learned that good design is like good ROI: measurable, repeatable, and makes executives smile during budget meetings.
I specialize in creating digital products that don't make people want to throw their devices out the window. Because if your interface makes users pause and think 'How do I...?', you've already lost them.
Translating "I'll know it when I see it" into something people can actually use, one stakeholder at a time.
Senior Product Designer
Working on diverse banking experiences that span from customer-facing mobile apps to internal colleague tools and everything in between. Because in banking, user experience can literally make or break someone's financial day.
Product Manager & Product Designer
Cut my teeth designing MVPs that actually had a chance of survival. Learned that 'minimalist' doesn't mean 'invisible'.
UX / UI Designer
Juggled client relationships, web design, and visual identity projects while building a franchise management platform that made sense.
Real outcomes that matter to your bottom line. Because pretty designs are nice, but profitable ones pay the bills.
Strategic design that turns visitors into customers. Not just making things look good, but making them work good. More clicks that actually count.
Intuitive interfaces that users actually understand. Less confusion means fewer "how do I..." emails cluttering your inbox. Your support team will thank you.
Streamlined design processes that get your product to users quickly. Because speed wins, but only if it doesn't crash and burn on arrival.
Designs that people actually want to use. Revolutionary concept, I know. Turns out users prefer clarity over confusion. Who would have thought?
Cohesive design systems that make your brand memorable for the right reasons. Not the "remember that confusing website" kind of memorable.
Clean, well-documented designs that developers don't curse at. Happy developers build better products. It's science. (Probably.)
Here are some certifications, courses, and workshops that attest that at least at some point I knew these things.
User Experience Lisbon
WorkshopSpecialized training in designing user experiences for AI-powered products. Learning to make artificial intelligence feel less artificial and more helpful (turns out robots need good UX too).
Interaction Design Foundation
Understanding how AI is transforming the design landscape and how designers can leverage these tools. Because if you can't beat the robots, you might as well design with them.
The University of Sydney
Strategic design thinking for business innovation and entrepreneurship. Because apparently knowing how to make things look good isn't enough anymore, you also need to understand why they should exist.
Comprehensive project management fundamentals from Google. Learning to herd cats, manage timelines, and translate "this should be simple" into realistic project scope.
Product School
Advanced product analytics and data-driven decision making. Now I can back up my design opinions with actual numbers instead of just saying "trust me, it looks better".
Interaction Design Foundation
Deep dive into HCI principles and user-centered design. Understanding how humans actually interact with technology (spoiler: often not the way we expect).